Marketing Manager, Growth

About Borrowell:

At Borrowell, we’re on a mission to help Canadians feel confident about their money. We empower individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.

1 in 10 Canadians use Borrowell for comprehensive credit monitoring and personalized insights. Our innovative services, including Credit Builder and rent reporting, help consumers build credit so they can unlock access to a wider range of financial products at more competitive rates. Additionally, we offer personalized financial product recommendations from Canada’s most trusted providers based on each member’s credit profile and financial goals.

Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians. We pride ourselves on fostering a culture of collaboration, humility, and innovation. If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell. Together, we can help Canadians feel confident about money.

About the role

Borrowell is looking for a Marketing Manager, Growth to help fulfill Borrowell’s mission to make financial prosperity possible for everyone. You’ll establish and lead our mid-funnel strategies to drive growth in user acquisition and profitability while generating insights into which channels, content, messaging and creative resonate with different user segments.

In this role, you’ll shape our messaging best practices for Borrowell’s products (free credit score, credit-building products and financial marketplace). Working collaboratively with cross-functional teams, including Engineering, Data and Design, you’ll have the opportunity to make an impact on how to help Canadians find relevant financial services and products for their own journeys.

If you’re passionate about personal finance, enjoy working with data, and have an experimentation mindset, this is the role for you!

Key Responsibilities

• Channel Ownership: Scale paid social campaigns across mid-funnel channels like Meta, TikTok and others, balancing user acquisitions with campaign efficiency (e.g. CAC, payback, revenue/user, ROAS)
• Creative Strategy: Develop, test and iterate on graphic assets, videos and ad copy to identify compelling messages for target user segments
• Organic Mobile App Growth: Oversee organic mobile app initiatives to drive non-paid discovery, including ASO (app store optimization) on Apple App Store and Google Play
• Experimentation: Design and execute tests on messaging, landing pages, and creative formats across the entire user journey and funnel

Requirements

• Experience: 3+ years in performance marketing in B2C, hands-on ownership of scaling high-spend accounts on Meta, TikTok, Google and/or other mid-funnel channels
• Creatives and messaging: A proven track record of testing and using creatives (images, video ads, UGC content, ad copy) to drive campaign performance
• Technical Proficiency: Deep understanding of attribution for web and mobile app (we use AppsFlyer), campaign optimization, and event/pixel setup
• Data-Driven: Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate

Nice to haves

• Experience working in fintech, e-commerce or an online marketplace
• Experience working with influencers and UGC (user-generated content)

Benefits

• The Opportunity - join and have a major impact at a growing company that is helping Canadians feel confident about money.

• Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists
• Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals
• Maternity & Parental Leave Top-up - available to new parents
• WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you
• Employee Development Benefit - annual reimbursements on payments to help your learning
• Givewell Benefit - 1 paid volunteer day a year to give back to the community
• Flexibility - flexible working hours and a flexible vacation policy

We are remote-first across Canada with an office in Toronto. This role requires you to attend in-person meetings and team-building events. While this role is remote, we are currently only able to hire candidates physically located in Ontario, BC, or Alberta.

At Borrowell, one of our core values and firm beliefs is that diversity makes us better. If you’re unsure about your qualifications for this position we’d still encourage you to apply. We’re looking for candidates who have experience but know that not everyone’s had a chance to demonstrate what they can do. What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.

Please note that due to the sensitive nature of the work we do, clearing a credit and criminal record check is a condition of employment.

By submitting your application, you consent to Borrowell's use and processing of your personal information in connection with your job application at Borrowell and its recruitment processes.

Borrowell encourages applications from candidates with differing abilities. Please let us know if you require accommodation at any stage in the selection process.

This posting represents a current and active vacancy within our organization.

The budgeted annual salary range for this role is $95,000 – $145,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.