Graphic Designer

Job Title: Graphic Designer

Job Level: Mid-Level

Job Type: Full-Time, Exempt

Job Location: Cotopaxi HQ: Salt Lake City, Utah (Remote Work Available in MST or PST)

Job Compensation:$65-75k plus annual bonus potential

About Cotopaxi:
We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What This Role Is All About):
At Cotopaxi, we’re on a mission to create products that inspire adventure while making a positive impact in the world. We’re looking for a talented Graphic Designer to join our Creative team and bring our brand to life across every channel. In this role, you’ll craft compelling visuals for digital ads, emails, retail environments, and direct mail, balancing high-volume production with opportunities for creative exploration and design development.

Our ideal candidate thrives on collaboration, is highly motivated, and brings a keen eye for detail to every project. They’re proficient in design software, eager to push and refine our visual style, and capable of managing projects from concept through execution. This is a role for someone who loves experimenting with new ideas, infusing energy into every piece of content, and helping elevate the look and feel of our brand at every touchpoint.

Job Responsibilities (How You’ll Make An Impact):

• Dream up and design eye-catching graphics for paid media campaigns across Meta, TikTok, YouTube, including static, motion, GIFs, and short-form video.
• Create email experiences that captivate and engage, while telling the Cotopaxi story in every send.
• Bring our retail spaces to life with standout graphics and display concepts, collaborating with print partners to make them a reality.
• Design mailers and other print materials that inspire and delight.
• Shape and evolve the visual language of our brand by collaborating with the Creative team on product launches and campaigns.
• Champion design standards and maintain a consistent, high-quality brand experience across all channels.
• Stay inspired by trends in digital advertising and brand design, bringing fresh ideas and creative energy to everything you touch.

The Ideal Candidate (What You’ll Bring to the Role):

• 3–5 years of design experience with a strong portfolio showcasing brand work, digital ads, and email campaigns (bonus if you’ve worked in DTC, performance marketing, or e-commerce).
• Proficient in design tools including Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with experience in motion graphics tools such as After Effects, Premiere, or Principle.
• Skilled in both print and web design principles, with the know-how to prepare files for production and output.
• A conceptual thinker who approaches work in campaigns and cohesive stories, not just isolated pieces.
• Excited by iteration and testing - constantly refining creative to drive performance and impact.
• Able to execute concepts quickly without sacrificing quality, consistently delivering high-level work.
• Confident pitching ideas and presenting your work to stakeholders.
• Strong visual storyteller who balances design and messaging.
• A builder and collaborator, helping the team develop stronger processes, workflows, and design strategies.
• Positive, proactive, and able to partner effectively across teams to produce excellent results.
• Strong writing skills to complement your visual communication.

Job Benefits (Your Perks):

At Cotopaxi, we care deeply about our people. Our team is at the heart of everything we do, and we’re proud to invest in their growth, well-being, and success. We prioritize fair wages, meaningful benefits, and an employee experience that supports balance, belonging, and purpose - inside and outside of work.

Here is a snapshot of the benefits we provide:

Health Benefits:

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company-paid basic life insurance with the option to purchase additional coverage.
• Voluntary short-term and long-term disability coverage.
• Voluntary accident and critical illness insurance.
• Company-paid employee assistance program.

Wellness Benefits:

• Company-paid volunteer time.
• 401(k) plan with employer match.
• Unlimited responsible PTO.
• In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.

Uniquely Us:

• Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
• Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
• Grow personally and professionally through thoughtfully curated learning and development opportunities.
• Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
• Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.

Incentive Potential: This position may be eligible for additional compensation awards that include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

We’re on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here. You don’t have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you’d like to help Cotopaxi Do Good. We can’t wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.