For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!
MasterBrand is seeking a data-driven and detail-oriented Sr. Digital Analytics and Reporting Specialist to join our Digital Marketing team. This role is responsible for measuring, analyzing, and reporting on the performance of digital marketing initiatives across multiple channels.
This role is responsible for measuring, analyzing, and reporting on the performance of digital marketing initiatives across multiple channels. The ideal candidate will translate complex data into actionable insights that drive strategic decisions and optimize marketing effectiveness across multiple brands.
Responsibilities:
- Demonstrate extensive knowledge in how to optimally configure GA4 properties for in-depth reporting and insights
- Analyze digital marketing performance across web, social, email, and paid media channels to assess effectiveness and ROI.
- Develop and maintain dashboards and reports using tools like Google Analytics 4 (GA4) and Looker Studio.
- Create and implement tagging within Google Tag Manager
- Track KPIs such as traffic, engagement, conversion rates, ROAS, and customer acquisition cost.
- Collaborate with cross-functional teams to align analytics with business goals and marketing strategies.
- Collaborate with MasterBrand’s Market Research team to develop insights on consumer behavior, dealer/designer outlook, and website user behavior.
- Provide insights on customer behavior, journey mapping, and segmentation to inform targeting and personalization.
- Benchmark performance against competitors and industry standards.
- Support SEO and inbound marketing efforts with performance data and keyword analysis.
- Present findings and recommendations to stakeholders in a clear, compelling manner.
- Ability and eagerness to understand MasterBrand go-to-market strategy and brands
- Ability and eagerness to understand brand objectives and translate them into strategic, creative digital approaches
- Manage the execution of campaigns and tactics through cross-functional business and technical teams
Characteristics & Attributes
- Analytics driven – Understand what story our web analytics are telling about content performance and site user needs. And always want to know more.
- Creative - A passion for communicating our story performance out to the business to help shape strategy and highlight opportunities for growth and improvement.
- Proactive – A self-starter who is comfortable developing strategy in partnership with Brand teams, setting goals, and delivering results
- Solutions oriented - Be able to adequately assess and prioritize business needs and translate those into thoughtful and creative execution
- Communication focused – Have a passion for communicating clearly and directly with strong written, verbal and presentation skills
- Collaborative – Value the insights and knowledge of those around you, as well has have the ability to influence and lead cross functional teams
- Growth focused – Be eager to learn the industry and grow
- Bachelor’s degree in Marketing, Business Analytics, Statistics, or a related field.
- 5+ years of experience in digital marketing analytics or a similar role.
- Proficiency in GA4, Google Tag Manager, Google Search Console, Looker Studio, and Excel.
- Familiarity with SEO tools (e.g., SEMrush, Ahrefs) and social media analytics.
- Strong understanding of digital marketing channels and metrics.
- Experience with data visualization and storytelling.
- Excellent analytical, organizational, and communication skills.
- Knowledge of SQL or other data querying languages is a plus.
- Certification in Google Analytics or similar platforms.
Equal Employment Opportunity
MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Reasonable Accommodations
MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected].