Key Account Representative

Please note that this role will be filled through a third-party recruitment agency. However, all hiring processes, including applications and interviews, will be managed by Mattel.

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

In this position you will be part of the Balkans sales team, and together you will execute Mattel Grocery sales and activation strategy in Romania. Through engagement and consultation with internal and external stakeholders, work directly with key retail partners to drive sales-in and sales-out, you will enhance proposition for the channel and improve consumer shopping experience across the brand portfolio.

Your primary responsibilities are to:

Together with Balkans channel lead, develop Mattel Grocery channel and execute with excellence.

• Using market knowledge of ‘best-in-class’ activation, together with Channel lead, partner with the Marketing and Digital teams to develop an insight-led strategy for the channel, aligned with Brands objectives. The strategy should include the full scope of opportunities on the market and practical solutions to capture these opportunities.
• Develop and analyze of consumption models to monitor Sell Out performance and develop commercial activities tailored to customer needs, ensuring brand objectives are met
• Create relevant Retail listings and activation plan for the customers, based on shopper insights and according to brand opportunities, customer’s profile, and commercial priorities of Mattel
• Lead forecasting process for Grocery, ensure timely and correct submission to the product source to secure in-time / in-full delivery
• Stay on top of commercial KPIs: effectiveness of operations, cost to serve, margin contribution and profitability of the customers
• Monitor payment discipline of the customers and negotiate settlements of outstanding debts where necessary
• Constantly look for new business opportunities for Mattel: based on insights, consistently optimize range of products

Position Mattel as a thought-leader and strategic growth partner with key retail partners:

• Work closely with our retail partners, leveraging insights to maximise sales and retention of shoppers
• Plan and coordinate cross-functionally specific action to ensure high velocity of Mattel brands according to brand priorities and
• Two-way sharing with Mattel Regional cross-functional team to ensure implementation of insights, learnings and best practices
• Keep abreast of industry trends and connect these insights to opportunities to drive sales performance

• Qualified in Commerce, Sales, Marketing, or other business-related disciplines (highly regarded).
• 2+ years’ experience working in a similar role
• Exceptional project management and problem-solving skills
• Highly knowledgeable in shopper insights and how to use them most effectively to drive sales
• Strong negotiation and communication skills.
• Analytical thinking and data-driven decision making
• Ability to develop and execute strategic commercial plans.
• Lateral thinking and the ability to continuously move a project forward
• Strong planning skills, whilst being flexible enough to adapt to changes in circumstance
• Native Romanian and fluent in English language skills

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.