Senior Link Builder & Outreach Specialist

Job Summary

We are looking for a results-driven Senior Link Builder & Outreach Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms.

You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth.

Key Responsibilities

Strategic Link Building & Acquisition

• Own end-to-end link acquisition campaigns from prospecting to placement.

• Identify high-value backlink opportunities aligned with client verticals and SEO strategy.

• Deliver consistent growth in referring domains and authority links while maintaining quality standards.

• Execute at pace while protecting link relevance and credibility.

Advanced Outreach & Partnerships

• Build relationships with bloggers, publishers, creators, and industry webmasters.

• Develop scalable outreach systems, templates, and follow-up processes.

• Negotiate placements, collaborations, and content partnerships.

Community & Platform-Based Authority Building

• Drive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities.

• Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic.

Content & Asset Promotion

• Promote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability.

• Suggest new content angles that can naturally earn links.

Competitive & Gap Analysis

• Conduct backlink gap analysis to identify missed opportunities.

• Reverse-engineer competitor link strategies and build action plans to outperform them.

Performance Tracking & Reporting

• Maintain daily activity tracking and outreach pipelines.

• Report on acquired links, live placements, domain metrics, and impact.

• Continuously optimize approach for better conversion rates.

Process Ownership & Innovation

• Improve outreach efficiency through automation, tools, and new technologies.

• Stay updated on algorithm changes, spam risks, and evolving best practices.

Success Metrics

• Growth in quality backlinks and referring domains

• Outreach-to-placement conversion rate

• Speed and consistency of acquisition

• Authority and relevance of links secured

Skills & Requirements

• Strong expertise in modern link-building and digital PR strategies

• Proven experience managing blogger and publisher outreach

• Ability to secure placements across forums, communities, and UGC platforms

• Excellent written and verbal communication skills in English

• Proficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc.

• Strong research, negotiation, and relationship-building skills

• Highly organized, self-managed, and deadline-driven

• Comfortable working with web technologies and digital publishing workflows