Product Marketing Specialist

Product Marketing Specialist

Title: Product Marketing Specialist

Department: Marketing

Reports to: Senior Marketing Manager

Location: Fully Remote (United States - Select US States*)

Anticipated Start Date: April 2026

Who We Are:

SureCost is the leading provider of pharmacy purchasing and inventory management solutions. Our SaaS platform helps pharmacies simplify purchasing and maximize profitability through smarter, data-driven decisions. Our platform connects purchasing, inventory and analytics into one seamless experience, empowering pharmacies to buy better, save more and operate with confidence.If you're looking for a role where you can make a meaningful impact in communities across the country, all while earning a competitive salary, you've come to the right place.

At SureCost, we think work/life balance should have, well, balance. With team members across the United States, we value the freedom of fully remote work, flex hours, and flexible PTO.

What You’ll Do:

As SureCost’s Product Marketing Specialist, you are responsible for making our products “fly-off the shelf.” This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You get to collaborate with our Marketing team, specifically our Demand Generation Specialist, Marketing Operations Specialist and the BDR team, to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You’re obsessed with tracking performance, and have the data to prove what’s working and what isn’t.

In addition to the Marketing team, you’ll regularly collaborate with the Sales and Product Management teams. It’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

You are actively involved in campaign and go-to-market planning, using market research, performance insights, and buyer knowledge to inform strategic decisions. While this role does not own marketing or product strategy, it plays a critical role in shaping strategy through evidence-based insights and messaging recommendations.

Demand Generation Messaging Review

• Review and approve messaging for all demand generation assets, including emails, advertisements, webinar copy and landing pages.
• Partner with Demand Generation to refine messaging based on performance, audience feedback, and campaign goals.
• Help define and maintain SOPs and SLAs related to messaging review and approval in collaboration with Demand Generation, Marketing Operations and leadership.

Content & Copy Support

• Write and edit copy for new content pieces, including reports, guides, landing pages and campaign materials.
• Work directly with freelance copywriters to review, edit, and approve webinar decks and supporting content.
• Ensure all content accurately reflects product capabilities, workflows, and approved messaging.

​​​​​​​Sales Enablement

• Create and maintain sales enablement materials such as one-pagers, pitch decks, battlecards and objection-handling tools.
• Partner with Sales and BDR teams to identify messaging gaps, common objections, and questions from active deals.
• Translate product workflows and customer use cases into clear, sales-ready messaging.

Market & Product Research

• Conduct ongoing market, buyer and competitive research independently.
• Proactively gather inputs from Product, Sales, and BDR teams without relying on formal handoffs.
• Use research findings to inform messaging decisions, campaign direction, and enablement materials.
• Synthesize research findings into clear recommendations that influence campaign planning, messaging priorities, and go-to-market decisions.

Cross-Functional & Agency Collaboration

• Work closely with Marketing Operations to ensure messaging requirements are supported operationally.
• Partner with the HUSL marketing agency to ensure external execution aligns with internal messaging standards.
• Act as a messaging resource across Marketing, Sales, and BDR teams.

​​​​​​​​​​​​​​​​​​​​​What You’ll Need:

• 3+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
• Proficient in productivity applications, such as Monday.com
• Comfortable using collaboration and CRM tools such as Slack and Salesforce
• Familiar with marketing automation tools such as HubSpot and Google Analytics
• Comfortable using networking tools, such as LinkedIn
• Exceptional ROI-tracking skills, able to prove what is—or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
• Comfortable operating with high ownership and taking initiative to source information
• Bachelor’s degree required
• Pragmatic Institute Certified (PMC) III preferred

How Success Is Measured:

• Clear and consistent messaging across all marketing and demand generation programs.
• Improved campaign performance metrics influenced by messaging, including engagement and conversion.
• Positive feedback from Sales and BDR teams on enablement clarity and usefulness.
• Well-defined and consistently followed messaging SOPs and SLAs that support execution speed.
• Marketing and campaign strategies are informed by clear, actionable market and buyer insights.

Perks and Benefits:

We are proud to offer generous benefits including:

• Fully Remote work environment
• Flexible PTO (Highly suggested 3-week minimum)
• Flexible Hours to fit your work-life balance
• 100% medical insurance premiums covered for employees (with a PPO or HDHP/HSA plan to choose from and an employer HSA contribution if you elect the HDHP/HSA plan!) starting 1st of the month after start date
• 70% medical insurance premiums covered for dependents
• Low-cost vision and dental coverage for employees and dependents
• Automatic 3% employer contribution to 401k starting 1st of the month after 60 days of employment
• 12 weeks of fully paid parental leave
• Company paid short term disability policy
• Company paid life insurance policy
• All necessary technology and equipment provided for your home office, including laptop, monitors, keyboard, mouse, and accessories
• Professional development reimbursement to support continued learning

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The estimated base salary range for this role is$80,000-$88,000/year in addition to an annual bonus based on individual and company performance. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, geographic market, and often a combination of all of these factors. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

*Please note: SureCost is currently hiring only in the following states: California, Colorado, Florida, Georgia, Illinois, Louisiana, Maryland, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin. Candidates must reside in one of these states to be considered for this position.

Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

SureCost is an equal opportunity employer, dedicated to a policy of non-discrimination on the basis of race, color, religion, sex, national origin, ancestry, age, disability or any other characteristic protected by law.

We are required by federal law to verify the identity and employment eligibility of all persons hired to work in the United States. We participate in E-Verify (Employment Verification). We will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with the information from each new employee's Form I-9 to confirm work authorization.

Please be advised that, if selected for this position, a background check will be conducted as a condition of employment upon acceptance of a contingent job offer. Any consideration of the background check will be an individualized assessment based on the Applicant of Employee’s specific record and the duties and requirements of the specific job.