Associate Director, Media Analytics @ We Are Rosie

A full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles.

Agency: Full-service integrated marketing agency | Boston, New York, Seattle, Los Angeles

Location: Remote (East Coast candidates preferred)

Duration: 8-week initial scope with strong potential to extend

Start Date: ASAP

Hours/Week: 30-40

Rate: $60/hr — W2 engagement, benefits available

This is a 100% analytics role. The agency’s Campaign Analytics team needs a measurement leader who can own the full analytics agenda across multiple client accounts: from defining KPIs and designing measurement frameworks to translating cross-channel performance into executive-ready stories that drive real media decisions.

You’ll partner closely with internal channel and media planning teams as the analytics authority, while serving as the primary measurement point of contact for clients. This role demands someone who operates independently, ramps quickly, and brings the kind of structured, rigorous mindset that makes both data and stakeholders trust the output.

Key Responsibilities

Own end-to-end measurement strategy for key client accounts — define KPIs, build measurement plans, set decision thresholds, and translate performance results into clear, actionable recommendations for technical and executive audiences.
Design and implement advanced measurement frameworks including MMM, multi-touch attribution (MTA), incrementality testing, geo-lift studies, and causal impact analysis.
Lead 100+ annual media experiments across the funnel — incrementality, holdouts, A/B, audience segmentation — standardizing learnings into repeatable test-and-learn cycles.
Translate cross-channel performance data (paid social, search, video/CTV, programmatic, retail media) into cohesive narratives that inform both internal and client media decisions.
Partner with clients to define how success is measured — aligning on targets, reporting cadence, and decision frameworks that connect media activity to business outcomes.
Build and automate SQL-driven dashboards and reporting pipelines; integrate data sources including CM360, DV360, Meta CAPI/pixels, and programmatic platforms.
Support and QA campaign data infrastructure: GTM, platform pixels/CAPI, GA4 events, offline uploads, UTM standards, and taxonomy.
Leverage clean room analytics (Ads Data Hub, Amazon Marketing Cloud) and BigQuery for advanced segmentation, first-party data activation, and ETL workflows.
Manage and mentor a Senior Analyst, elevating output quality and building measurement capability on the team.
Monitor privacy and platform changes (GDPR/CCPA, ATT, ITP, modeled conversions) and translate implications into measurement strategy.

The ideal candidate is a deeply technical analytics practitioner who has grown into a strategic measurement leader. They know how to get into the data AND how to walk a CMO through what it means. Media strategy or campaign execution experience is not what we’re optimizing for — analytical rigor, measurement depth, and clear storytelling are.

10+ years of marketing analytics experience, with a strong background in agency or consulting environments supporting Fortune 500 brands or high-growth companies.
Proven expertise in advanced measurement frameworks: MMM, MTA, incrementality testing, geo-lift, holdout studies, and causal impact analysis.
Hands-on experience building SQL-driven data pipelines and BI reporting solutions; proficiency in Google BigQuery and data lake environments.
Direct experience with clean room analytics — Ads Data Hub, Amazon Marketing Cloud (AMC) — and first-party data activation strategies.
Platform fluency across CM360/DV360, Meta Ads Manager/CAPI, programmatic DSPs; familiarity with ETL tools such as Funnel.io is a plus.
Proficiency with data visualization and BI tools: Tableau, Looker, Power BI.
Working knowledge of GA4 or Adobe Analytics; familiarity with GTM and tag management.
Demonstrated ability to lead 100+ annual experiments — designing test structures, synthesizing learnings, and scaling frameworks across client accounts.
Proven track record of independent, proactive ownership — ramping quickly, self-directing work, and managing deliverables across multiple accounts without heavy oversight.
Executive-level storytelling and communication skills; able to translate complex measurement concepts into clear, compelling narratives for non-technical stakeholders.
Experience mentoring analysts and elevating team capability.
Strong organizational skills with ability to manage multiple client accounts and competing deadlines simultaneously.

What Success Looks Like:

Independently owns measurement strategy across client accounts from day one with minimal ramp time.
Brings advanced measurement frameworks (incrementality, MMM, clean rooms) that clients and internal teams haven’t had before.
Delivers reporting and dashboards that are accurate, automated, and strategically valuable — not just descriptive.
Builds trusted relationships with internal media teams and client stakeholders as the analytics authority.
Elevates the broader analytics practice through mentorship, documentation, and repeatable frameworks.

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.