Marketing Director (ANZ, Temporary)

At WHOOP, we're on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Marketing Director, ANZ - for an eight month cover to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This role serves as the executional owner for the ANZ region, with responsibility for translating global strategies into regionally relevant, culturally resonant programs. Operating with a high degree of autonomy, this role partners closely with cross-functional teams to align strategy, execution, and performance across the ANZ markets.

RESPONSIBILITIES

Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.

Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.

Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.

Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.

Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.

Own WHOOP’s grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.

Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.

Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.

Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.

Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams.

Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics.

Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact.

Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market.

QUALIFICATIONS

8+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands.

Bachelor’s degree in Marketing, Communications or a closely related field

Deep understanding of the ANZ market - media, commercial and competitive landscapes- with demonstrated cultural fluency and insight into consumer behaviour.

Proven experience across influencer marketing, media planning, and brand partnerships.

Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions.

Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence.

Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis.

Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable

Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives.

Adaptable and thrives in a dynamic and fast moving business

Is comfortable with constant change, is self motivated and collaborative.

Demonstrated passion for performance, wellness, and WHOOP’s mission.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.