Beacon Digital Marketing

Start Date: ImmediateLocation: Beacon, NY or RemoteReports to: VP, AccountsJob Type: Full-TimeSalary Range: $85-$100k DOE&nbsp; Account Director Beacon Digital Marketing is a rapidly growing digital marketing agency specializing in B2B marketing. We serve clients in the dynamic industries of cyber security, fintech, regtech, and SaaS. Our team thrives in a fun, fast-paced environment, providing comprehensive marketing solutions to global clientele. As a remote-first company, we embrace flexible work arrangements that empower our team to collaborate effectively from anywhere in the world. As an Account Director, you will serve as a trusted marketing advisor, overseeing the strategic planning and execution of our clients' marketing initiatives. You will be the primary point of contact for clients, guiding discussions, offering proactive advice, and ensuring the seamless delivery of services. This role demands a deep understanding of digital marketing, strong leadership skills, and the ability to navigate the complexities of B2B marketing. Our client projects typically include:- Website design, user experience, and web development- Content, content, and more content!- Paid digital marketing campaigns on Linkedin, Google Ads, and programmatic platforms- Social media strategy development and execution- Marketing automation implementation and execution, specifically in HubSpot- Killer design and branding projects- The wizardry that is SEO You will play an integral role in maintaining our client relationships by providing strategic oversight for your portfolio of accounts. You are expected to interface with clients on a regular basis as a strategic resource for them, discussing the following:- Trends and insights in digital marketing and lead generation&nbsp;- Creative growth strategies- Goals … KPIs, ROI, PPC, FTP (gotcha!)- Evaluation of emerging technologies\n The Account Director’s role is to ensure overall success of our engagements. You’ll do this through:<ul><li>Client Relationship Management:</li><li>	Develop and maintain strong relationships with clients, acting as a strategic partner and advisor.</li><li>	Understand the unique needs and challenges of clients in industries such as cyber security, fintech, regtech, and SaaS.</li><li>	Provide proactive guidance on marketing strategies, leveraging industry knowledge and best practices.</li><li>	Respond to client inquiries, requests, and concerns in a timely manner, demonstrating a commitment to excellent customer service.</li><li>	Proactively communicate with clients to provide updates on project progress, address any issues, and gather feedback.</li></ul><div> </div><ul><li>Strategic Planning and Execution:</li><li>	Lead the development of comprehensive marketing plans tailored to each client's objectives.</li><li>	Collaborate with internal teams to ensure the successful execution of marketing campaigns across various channels.</li><li>	Monitor campaign performance, analyze data, and provide strategic recommendations for optimization.</li></ul><div> </div><ul><li>Team Leadership and Collaboration:</li><li>	Ensure effective communication and coordination between internal teams to deliver high-quality results for clients.</li><li>	Uphold agency standards of excellence in client service and project delivery.</li></ul><div> </div><ul><li>Business Development Support:</li><li>	Participate in business development efforts, including discovery calls and strategic proposal development.</li><li>	Contribute to the onboarding process for new clients, ensuring a smooth transition and alignment of expectations.</li></ul><div> </div><ul><li>Grow existing accounts through upselling and cross-selling:</li><li>	Collaborate with service directors and executive leadership of Beacon Digital Marketing to identify opportunities for expanding services and offerings to existing clients.</li><li>	Develop strategic plans to upsell additional services and cross-sell complementary solutions, aligning with clients' evolving needs and objectives.</li><li>	Act as a liaison between clients and internal teams to ensure seamless implementation of upselling and cross-selling initiatives.&nbsp;</li></ul><div> </div><div> </div><div>Ready to apply? If you're an ambitious, driven digital marketing professional looking to make an impact in the B2B space, we'd love to hear from you! Join us in our mission to deliver exceptional marketing solutions to leading companies in cyber security, fintech, regtech, and SaaS.&nbsp; Apply now and become a key player in our growing team!</div> Qualifications:<ul><li>Bachelor's or Master's degree in marketing or a related field.</li><li>Minimum of 8 years of experience in digital marketing, with a focus on client services at an agency.</li><li>Demonstrable expertise in leading and managing SEO/SEM, email, social media, and advertising campaigns.</li><li>Strong analytical skills and proficiency in interpreting data to drive strategic decisions.</li><li>Experience with marketing automation platforms such as HubSpot, as well as CRM integrations.</li><li>Proven track record of success in client retention and revenue growth.</li><li>Excellent communication skills, both written and verbal, with the ability to articulate complex ideas effectively.</li><li>Up-to-date knowledge of industry trends and best practices in digital marketing.</li><li>Experience in the cyber security, fintech, regtech, and SaaS industries is highly valued.</li><li>Familiarity with ClickUp, our project management tool, is required.</li></ul> Benefits<ul><li>Medical, Vision, and Dental Insurance</li><li>401K</li><li>Paid Time Off</li><li>Paid Family Leave</li><li>Tax Advantaged Savings Accounts</li><li>Work with a small, creative, and hard-working team of marketing professionals.</li><li>Professional Development Opportunities</li><li>A fun, supportive team based in the Hudson Valley with a strong and growing client base around the globe</li></ul> \n<div>$85,000 - $100,000 a year</div><div> </div>\nSalary: $85,000 - $100,000 per year We’re in the Happiness BusinessThat's why everyone on the team has a voice at the table. We're working together to build a great workplace with supportive colleagues, and opportunities for advancement and leadership. At Beacon Digital, our mission is to help B2B companies generate more leads, gain greater awareness among target audiences, and leverage technology to become more efficient marketing organizations. Drawing on many years of experience working with top global brands across a variety of industries, we work closely with our clients to achieve measurable business results with our online strategies. Our team includes a number of seasoned marketing professionals, expertly assembled to meet the unique needs of each client. Our services span many facets of marketing, including: digital marketing strategy consulting; lead generation and lead nurturing campaigns; online advertising strategy and management (SEM/PPC); search engine optimization (SEO); social media strategy, management, contests and advertising; email marketing; marketing automation and CRM integrations; marketing analytics, and much more. Beacon Digital was founded in Beacon, NY, in the scenic Hudson Valley, but our remote workforce is located throughout the United States. Learn more about us at <a href="http://beacondigitalmarketing.com/" style="font-size: 11pt" class="postings-link">http://beacondigitalmarketing.com/</a>.&nbsp; Everyone belongs at BeaconWe welcome those from all walks of life, across race, gender, sex, age, religion, identity, education, disability, and citizenship or veteran status. The path to more diverse representation in marketing and within our company does not end with a statement. In fact, a statement is where it begins. Our greatest strengths will always be our differences, pushing us to reach global audiences and to challenge the status quo.&nbsp; We promise to keep listening, keep learning, and keep paying attention to ensure that we are building a culture in which all voices are included and heard.&nbsp; Apply Now: Interested candidates should submit a resume and cover letter. No agencies, please.