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Project Growth

ProjectGrowth

Our client, a strategic event management company, is looking for a Conversion Rate Optimization Specialist to enhance B2B marketing using AI tools and HubSpot. The ideal candidate will have experience with AI tools, HubSpot, and a proven track record in content optimization, ideally within the events industry. This role requires a strategic, communicative, and self-motivated individual passionate about leveraging AI to drive conversions.Location:Fully Remote (Work from Home), 9 AM - 6 PM ESTKey Responsibilities:<ul style="min-height:1.5em"><li>AI Tool Utilization: Employ AI tools to optimize content and conversion strategies, guiding best practices to enhance user engagement and conversion rates.</li><li>Conversion Strategy Development: Analyze current conversion metrics and develop strategies to improve performance across various digital channels and the website.</li><li>Content Optimization: Work closely with content teams to ensure that all marketing materials are optimized for conversions, utilizing insights from AI tools.</li><li>Operations Improvement: Utilize AI and HubSpot to streamline sales &amp; marketing operations, enhancing efficiency and effectiveness in campaigns.</li><li>SEO Knowledge Application: Apply knowledge of SEO best practices to ensure that all content and the website are optimized for search engines, driving organic traffic that converts.</li></ul>What Success Looks Like:<ul style="min-height:1.5em"><li>Increased Conversion Rates: Demonstrable improvement in conversion rates across digital platforms through effective optimization strategies.</li><li>Enhanced User Engagement: Higher levels of user engagement and interaction with content as a result of optimized strategies.</li><li>Effective Use of AI Tools: Successful implementation of AI tools leading to improved marketing operations and content effectiveness.</li><li>Collaborative Success: Positive feedback from cross-functional teams regarding communication and collaboration on projects.</li></ul>Qualifications:<ul style="min-height:1.5em"><li>Experience: 2+ years in a similar role focused on conversion rate optimization.</li><li>AI Proficiency: Solid experience with AI tools, with knowledge of Breeze AI being advantageous.</li><li>HubSpot Expertise: Proficient in using HubSpot for managing marketing campaigns and analyzing performance metrics.</li><li>SEO Knowledge: Understanding of SEO principles and how they relate to conversion optimization.</li><li>Communication Skills: Fluent English verbal and written communication skills to effectively collaborate with teams and present findings.</li></ul>Preferred Skills:<ul style="min-height:1.5em"><li>Analytical Skills: Strong analytical abilities to interpret data and make informed decisions based on performance metrics.</li><li>Creative Problem-Solving: Ability to think creatively about challenges and devise innovative solutions to enhance conversions.</li><li>Self-Motivated: Ability to work independently while being proactive in identifying opportunities for improvement.</li></ul> Join us in transforming digital marketing strategies through innovative conversion optimization techniques. This role offers an exciting opportunity to work with a dynamic team focused on creating remarkable experiences. If you are a strategic thinker with a passion for leveraging AI in marketing, we encourage you to apply.<h3>Application Process:</h3><h3>To be considered for this role these steps need to be followed:</h3><ul style="min-height:1.5em"><li>Fill in the application form</li><li>Record a video showcasing your skill sets</li></ul>