Role: Marketing Manager

Company: Level me up!

Are you an experienced marketer in the online coaching space?

Do you love overseeing marketing projects and ensuring every detail has been addressed?

Are you a marketing strategist that loves to ideate?

Then we need YOU!

We are seeking a dynamic and strategic Marketing Manager to lead our marketing team and drive the growth of our brand. The company is experiencing rapid growth, and we need a leader to fill this role. You are perfect for this position if you are a visionary leader who excels in both strategy and execution, with a strong focus on people management, innovation, and operational excellence.

At Level me up!, we empower ambitious women to thrive in male-dominated environments while staying true to themselves and maintaining a fulfilling personal life. Through our coaching programs and courses, we help women break through personal and professional limits by fostering confidence, authenticity, and resilience. Led by Verena Tschudi, an experienced coach with a passion for guiding women to success, our customers receive practical tools and insights tailored to each individual's journey. We believe every woman can achieve her goals with ease and joy when she aligns her mindset with her potential.

As the Marketing Manager, you will be a driving force that helps grow the company. You will be responsible for developing and implementing cutting-edge marketing strategies that align with our company’s goals. You will lead a talented team, fostering a positive work environment where creativity and collaboration thrive. Your ability to ideate new platform strategies, funnels and offers will be key to engaging our audience and driving customer acquisition.

In this role, you will have ownership over our marketing calendar and a multi-year roadmap that ensures our company’s growth while adapting to the evolving needs of our clients and industry. You will oversee the optimization of marketing funnels, traffic management, and conversion strategies across various channels, ensuring that every stage of the customer journey is optimized for success.

If you are a strategic thinker with a passion for driving results, empowering teams, and staying ahead of industry trends, we invite you to apply for the Marketing Manager role and join us in taking our brand to the next level.

Responsibilities (tasks associated with the role)

People Management:

Maintain communication with CEO to ensure projects are on target
Manage and lead team members to achieve goals while assessing resource needs
Create a positive work environment for team members focused on company values in order for them to thrive and produce excellent work

Strategy and Ideation:

Ideate new front end offers, workshops, challenges, webinars, evergreen events, or something that is completely new and radically different
Responsible for R&D, learning and testing latest customer acquisition ideas and strategies to help with scaling
Implement the execution of new strategies
Ownership over marketing calendar
Empower team to execute aspects of the marketing plan and ensure it comes together as envisioned
Develop and maintain a multi-year roadmap that ensures company growth while leaving room for the rapidly evolving needs of the clients, brand, and industry

Growth:

Funnel Creation and Conversion: Oversight of funnels to enhance marketing and revenue
Acquisition and Traffic: Manage current traffic team and help team members grow and develop skills.
Conversion: Dial-in engagement campaigns to convert leads at point of sale
- Optimize conversion from social media channels
- Optimize conversion rate on all sales funnels including webinars, challenge funnels, product launches, membership offers, etc.
- Perform A/B testing to maximize results + familiarity
- Build, strategize and oversee landing page design & development
Client Journey Optimization: Assess current client journey and implement new ideas to grow retention

Marketing Operations: General functions and organizational tasks associated with the role

Ability to track KPIs and analyze data in order to hypothesize business-driving marketing tactics
Consistently review website, sales funnels, and/or landing pages for improvements and make improvements based on buyers’ action
Regularly review business assets for quality updates and improvements and ensure all marketing assets are aligned and consistent with brand standards
Proactively seek opportunities to streamline systems and processes in Marketing department through SOPs and automations

Requirements (expected proficiencies to excel in this role)

This position is for a person who is:

Mother Tongue German required
Basic proficiency in English is required
Previously experienced as a Marketing Manager (or similar role)
Passionate about the professional success of women
Communicates transparently, clearly and with appreciation
Proven experience with live launches
Driven
Tech-savvy
Proactive, takes initiative, and self-motivated
Works independently
Transparent
Direct
Reliable
Enthusiastic
Fast learner and high performer
Growth mindset
Willing to invest in this position long-term
Access to a computer with a reliable internet connection
Consistent, distraction-free work environment

Software Utilized by Company

Go High Level, Kajabi, Clickup, Wix, Meta Suite, Google Analytics

Current Team Members

CEO, Director of Operations, Social Media + Ads Manager, Project Manager, Marketing Project Manager, Client Success Manager, Technical AVA, Sales Person

About the company

You can learn more about Verena and the company HERE.

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