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Project Growth

ProjectGrowth

Our client is a top publishing company known for creating engaging content across platforms. They are looking for a skilled Paid Media Buyer with expertise in media buying and creative design to drive effective ad campaigns.Location:Fully Remote (Work from Home), 9 AM - 6 PM ESTKey Responsibilities:<ul style="min-height:1.5em"><li>Media Buying Management: Strategically oversee and optimize daily ad spending across multiple platforms, with a primary focus on Meta, ensuring maximum budget efficiency and campaign performance.</li><li>Campaign Strategy and Execution: Develop and implement robust digital advertising strategies tailored to achieve the company’s goals, enhance audience engagement, and drive traffic.</li><li>Creative Production: Quickly produce creatives for campaigns, demonstrating design skills using tools like Photoshop and basic video editing when necessary.</li><li>A/B Testing and Optimization: Conduct A/B testing for ad creatives and campaign variables, using data-driven insights to improve outcomes and maximize reach.</li><li>Audience Research and Targeting: Perform in-depth audience segmentation and analysis to ensure campaigns are effectively tailored, delivering maximum relevance and impact.</li><li>Data-Driven Insights and Reporting: Leverage analytics tools to monitor, assess, and optimize campaign performance, focusing on key metrics such as cost per click (CPC) and return on investment (ROI).</li></ul>What Success Looks Like:<ul style="min-height:1.5em"><li>Optimal Ad Spend: Successfully manage ad budgets with precision, achieving lower CPC while maintaining or improving the quality of campaigns.</li><li>Enhanced Engagement: Demonstrated impact through strategic media buying and creative development, increasing the brand’s reach and audience acquisition.</li><li>Data-Driven Results: Consistent analysis and campaign adjustments that lead to significant performance gains and a strong return on marketing investments.</li></ul>Required Skills and Qualifications:<ul style="min-height:1.5em"><li>Extensive Experience in Paid Media: Proven track record of managing large ad budgets, with a primary focus on Meta platforms, while also being familiar with TikTok and Twitter.</li><li>Media Buying as a Core Skill: Demonstrated expertise in media buying and campaign management, using insights to drive strategy.</li><li>Creative Design Skills: Ability to produce campaign creatives independently, with experience in tools such as Photoshop and basic video editing software.</li><li>Direct-to-Consumer Marketing: Experience in direct-to-consumer digital marketing is a plus.</li><li>Analytical and Data-Driven Decision-Making: Proficiency in leveraging analytics tools for campaign optimization and reporting.</li><li>Educational Background: A degree in Marketing, Business, or a related field is advantageous but not mandatory.</li></ul>Preferred Qualifications:<ul style="min-height:1.5em"><li>Strong creative vision alongside media buying acumen.</li><li>Proficiency in rapidly developing campaign-specific creatives.</li></ul>This role offers an exciting opportunity to join a dynamic publishing company where you can blend strategic media buying expertise with creative flair to drive impactful advertising campaigns. If you are a results-oriented professional with a passion for media buying and the creativity to enhance campaign engagement, we invite you to apply.<h3>Application Process:</h3><h3>To be considered for this role these steps need to be followed:</h3><ul style="min-height:1.5em"><li>Fill in the application form</li><li>Record a video showcasing your skill sets</li></ul>