AlgoUniversity

<h3>About Us</h3>
<p>AlgoUniversity is democratizing education, by enabling personal connection between educator and student at scale.
With 2 of our products already hitting PMF, we’re looking for an SEO expert to make our platforms rank #1 on Google search results. If you know how to get us there, we’d love to have you on our team.</p>
<p>You’ll work closely on both on-page and off-page SEO, and have a team of content writers supporting you.
This is an individual contributor role and is remote.</p>
<h3>What are we looking for</h3>
<ul>
<li>2-4 years of experience in this space</li>
<li>Understanding of web analytics tools</li>
<li>Understanding of ranking factors and search engine algorithms</li>
<li>The ability to prioritise and plan key SEO-focused projects that’ll deliver high-impact results</li>
<li>Expertise in using keyword research tools such as Google Keyword Planner, SEM Rush &amp; keep a tab of innovative SEO tools</li>
<li>Basic understanding of analytic tools such as Google Analytics</li>
<li>Knowledge of HTTP protocols, server responses, browser requests, cookies, FTP, SFTP, SVN</li>
</ul>
<h3>What you will do</h3>
<ul>
<li>Recommend ways / identify new opportunities to make our website SEO friendly to drive more organic traffic</li>
<li>Conduct a keyword research exercise to identify relevant ones for our brand; develop a strategy to target -keywords &amp; monitor them every month</li>
<li>Work closely with the content team on blog themes and frameworks to deliver excellent SEO results</li>
<li>Implement link-building initiatives and suggest compelling ways to increase backlinks (paid &amp; organic)</li>
<li>Optimise website pages to improve SERP ranking</li>
<li>Chalk out your approach and best practices to leverage our Google My Business presence.</li>
<li>Share recommendations on Video SEO
Work towards getting AlgoUniversity featured on Chrome / Google Discover / News</li>
<li>Leverage SEO tools such as SEMRush, ahrefs impactfully to derive keyword insights and content recommendations * Measure MoM SEO performance and present your findings and way forward in a thoughtful way</li>
</ul>
<h3>Apply If</h3>
<ul>
<li>A self-starter with an autonomous style of working</li>
<li>Able to think of SEO keeping customer perspectives and user journey in mind</li>
<li>Meticulous about monitoring trackers and bringing back actionable insights to the team</li>
<li>Curious; you keep yourself updated on the latest in Google’s algorithm and enjoy research and learning</li>
<li>Collaborative</li>
</ul>
