Head of Digital Growth (E-commerce / DTC)

Remote | Full-Time

About the Role

We’re looking for a Head of Digital Growth to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion.

This is a hands-on leadership role, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system.

You’ll work at the intersection of performance marketing, ecommerce, and lifecycle marketing, aligning efforts into a unified strategy that delivers measurable business impact.

What You’ll Do

Own Growth Strategy & Execution

• Develop and execute full-funnel growth strategies across paid, organic, and retention channels
• Identify and prioritize high-impact growth opportunities across the customer journey
• Build and manage a structured experimentation roadmap
• Continuously test, iterate, and scale winning initiatives

Channel Ownership

• Oversee performance across:
• Paid media (Meta, Google, TikTok)
• Email & SMS lifecycle marketing
• Ecommerce conversion (CRO)
• Ensure alignment across acquisition, conversion, and retention strategies
• Optimize performance across the entire customer lifecycle

Data & Performance

• Track and optimize key metrics:
• CAC
• LTV
• ROAS
• CVR
• Build dashboards and reporting frameworks to monitor growth performance
• Use data insights to drive decisions and experimentation

Team Collaboration

• Collaborate closely with teams across email, ecommerce, and creative
• Support execution of growth initiatives when needed
• Help guide and scale the growth function as the team expands

What Success Looks Like

• Scalable, repeatable growth across acquisition and retention channels
• Improved CAC efficiency and stronger LTV performance
• Stronger unit economics across the funnel
• Clear experimentation roadmap with consistent testing cycles
• Tight alignment across performance marketing, lifecycle, and CRO

What We’re Looking For

Requirements

Must-Have

• Proven track record driving measurable growth for ecommerce or DTC brands
• Strong full-funnel expertise:
• Paid acquisition
• Lifecycle/retention marketing
• Conversion rate optimization (CRO)
• Highly data-driven with strong analytical thinking
• Experience running experiments end-to-end
• Hands-on operator mindset (you execute, not just strategize)

Nice-to-Have

• Experience managing or mentoring cross-functional growth teams
• Experience scaling brands in competitive ecommerce categories
• Strong understanding of creative strategy and performance testing
• Familiarity with attribution models and experimentation frameworks

Tools & Tech Stack

• Paid Media: Meta Ads, Google Ads, TikTok Ads
• Ecommerce: Shopify (or similar platforms)
• Analytics: Google Analytics, attribution tools, performance dashboards