Senior Product Marketing Manager (Bioanalysis Focus)

At BioAgilytix, we are passionate about premier science and the impact it has on our world. Our team of highly experienced scientists and professionals deliver tailored services for supporting new medicine breakthroughs with best-in-class bioanalytical services. We are tirelessly committed to our customers by being solution-oriented and deadline-driven. . . and we are growing. Our culture is fast-paced, fun and never boring. Because we work across numerous clients and drug modalities, your career can develop rapidly. You’ll gain experience with a variety of challenges all while you enable life-changing, life-saving therapeutics to the patients who need them.

As part of global marketing team, the Senior Product Marketing Manager leads the market strategy for BioAgilytix’s bioanalytical services. This role is responsible for developing and implementing comprehensive marketing campaigns to expand awareness in the biotech and pharmaceutical industries. The position is crucial in driving market visibility, customer engagement, and the growth of both new and existing services.

Location: Must be located in North Carolina, working remotely

Essential Responsibilities:

Oversee the development and implementation of product marketing strategies for bioanalytical testing services, including market positioning, value proposition articulation, and competitive analysis

Spearhead the go-to-market strategy for new services launches, including timeline management, cross-functional alignment, and performance tracking

Lead the production of thought leadership articles, whitepapers, and educational content by working with SMEs, external writers, and agencies

Monitor and coordinate with the digital marketing team to ensure all content describing services, value propositions, and scientific capabilities is up-to-date across the website, ads, email campaigns, nurture sequences, and other digital channels

Direct the planning, production, and launch of webinars, including topic selection, speaker coordination, promotion, and post-event analysis to drive lead generation and engagement

Conduct market research and analysis to identify trends in bioanalytical testing, pharma scientist needs, and competitive landscapes to inform marketing initiatives

Foster collaboration across marketing, sales, operations, and scientific teams to align on messaging and go-to-market plans

Provide executive-level insights and recommendations to senior leadership on service marketing performance, market opportunities, and strategic adjustments

Collaborate with scientists and subject matter experts (SMEs) to create PowerPoint slides, collaterals, and presentation materials for customer engagements and sales support

Develop and deliver training programs for internal teams on bioanalytical science, marketing best practices, and service offerings to enhance sales effectiveness

Additional Responsibilities:

Other duties as needed

Minimum Preferred Qualifications:

Education/Experience:

Bachelor's degree in Marketing, Life Sciences, Biology, Chemistry, or related field; Master's degree or MBA preferred

8 years of product marketing experience, with at least 5 years in life sciences, biotech, pharma, or CRO/CDMO environments

Skills:

An understanding of the drug discovery and development process, market requirements and customer needs

Requires strong and efficient organizational skills to multitask effectively

Individual initiative, strategic and creative thinking, and problem-solving skills

Prior experience working with cross-functional teams is a must

Strong communication and presentation skills, both verbal and written

Supervisory Responsibility:

This position will not have direct reports.

Supervision Received:

Infrequent supervision and instructions

Frequently exercises discretionary authority

Working Environment:

Remote, located in North Carolina

Occasional travel required

Physical Demands:

Ability to work in an upright and/or stationary position for up to 8 hours per day

Repetitive hand movement of both hands with the ability to make fast, simple, repeated movements of the fingers, hands, and wrists to operate office equipment

Ability to access and use a variety of computer software

Ability to communicate information and ideas so others will understand, with the ability to listen to and understand information and ideas presented through spoken words and sentences

Frequently interacts with others to obtain or relate information to diverse groups

Requires multiple periods of intense concentration

Performs a wide range of variable tasks as dictated by variable demands and changing conditions with little predictability as to the occurrence

Ability to perform under stress or multi-task

Regular and consistent attendance

Position Type and Expected Hours of Work:

This is a full-time position

Some flexibility in hours is allowed, but the employee must be available during the “core” work hours as published in the BioAgilytix Employee Handbook

Occasional weekend, holiday, and evening work required

BENEFITS AND OTHER PERKSMedical Insurance (HDHP with HSA; PPO), Dental Insurance, Vision Insurance, Flexible Spending Account (medical; dependent care), Short Term Disability | Long Term Disability Life Insurance, Paid Time Off (4 weeks per year), Parental Leave, Paid Holidays (9 scheduled; 5 floating), 401k with Employer Match, Employee Referral Program
COMMITMENT TO EQUAL OPPORTUNITYBioAgilytix provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, service in the military, or any other group protected by federal, state, or local law.