Senior Strategic Planner
EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.
THE POSITION:
The Senior Strategic Planner will be responsible for development and management of digital strategy for Intouch’s clients. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of business and drive growth opportunities. The Strategist answers key questions such as how the customer experiences brands across all channels and how digital interactions fit into it. This role requires an in depth understanding of digital media, technology, and how trends affect marketing and healthcare industry.
Primary responsibilities require having a well-formed opinion and help guide a multi-discipline team on how data-driven marketing; mobile, social, and general marketing trends affect advertising.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by:
Works with team to develop brand, digital and channel strategies, briefs, ecosystems and customer journeys
Storyteller and persuasive presenter
Directs strategic key components of the clients business and actively engages client
Leads multiple , simultaneous projects and assignments including delegating as needed and appropriate
Responsible for survey development, focus groups and consumer interviews for smaller brands
Takes lead on all annual planning deliverables
Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
Works with Directors to identify strengths and weaknesses of direct reports and helps improve their skill sets and responsibilities
Works with creative team to concept new relevant ideas
Writes comprehensive multi-channel plans, KPIs to evaluate and optimize
Partners with SMEs, Creative and Account to build cross-functional team
Ensures the strategies and behavior insights drive creative output throughout all stages of development
Solid relationships with SMEs and deep understanding of their roles and contributions
Expert pharmaceutical, assigned brand and audience knowledge
Expansive understanding of digital channels and works with Strategic Director on all cross-channel strategies, plans and ecosystems
Balances managing projects and individual assignments
Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems
Collaborates and encourages leveraging agency departments and expertise
modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position, please contact Human Resources.
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:
The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required.
Bachelor’s degree in marketing, advertising or psychology (or equivalent education plus professional experience) required
Minimum of 5 years account planning experience, digital, healthcare experience a plus
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). More information about EVERSANA’s benefits package can be found at eversana.com/careers. EVERSANA reserves the right to modify this base salary range and benefits at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].
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