Web Product Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Web Product Manager based in the United States.

As a Web Product Manager, you will take ownership of a high-impact digital platform and transform it into a strategic growth engine that drives customer acquisition, engagement, and revenue. Working at the intersection of marketing, product, analytics, and user experience, you will optimize the entire visitor journey—from discovery to conversion—while supporting a product-led growth strategy. This role offers the opportunity to shape how users interact with the brand online, leverage emerging AI-driven search trends, and implement data-informed improvements that directly influence business performance. You will collaborate with cross-functional teams, manage key web operations, and lead experimentation initiatives in a fast-paced, innovative environment. If you are passionate about growth, digital experiences, and measurable impact, this is an exciting opportunity to make a meaningful contribution.

Accountabilities:

• Own and continuously optimize the company website as a strategic revenue-generating product, focusing on user acquisition, engagement, and conversion.
• Drive organic growth through traditional SEO initiatives as well as emerging AI-driven search strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Manage technical SEO initiatives such as site performance, Core Web Vitals, schema implementation, crawlability, and overall website health.
• Develop and execute keyword, content, and discovery strategies aligned with different stages of the customer journey.
• Optimize conversion funnels from website visitor to demo request and free trial signup, supporting broader product-led growth objectives.
• Lead experimentation efforts through A/B testing, landing page optimization, website personalization, and AI-powered engagement tools.
• Oversee website operations, including CMS management, publishing workflows, performance monitoring, accessibility compliance, and deployment coordination.
• Manage external web development resources, ensuring quality assurance, timely execution, and alignment with business goals.
• Partner closely with marketing, product, sales, design, analytics, and engineering teams to deliver impactful web experiences and campaign initiatives.
• Establish and monitor website KPIs, attribution models, conversion metrics, and full-funnel performance reporting to drive data-informed decision-making.

Requirements

• 3–6 years of experience in web product management, growth product management, digital marketing, or a related role within a B2B SaaS environment.
• Strong expertise in technical SEO and modern search strategies, including experience with AI-driven search ecosystems, GEO, AEO, and content optimization.
• Hands-on experience with WordPress, Google Analytics 4 (GA4), Google Tag Manager, conversion tracking, and web analytics tools.
• Proven ability to optimize conversion funnels, landing pages, and self-service user journeys within a product-led growth environment.
• Experience designing, executing, and analyzing A/B tests and website optimization initiatives.
• Familiarity with website personalization tools, AI-powered engagement platforms, and digital experimentation frameworks.
• Ability to create detailed project briefs, collaborate effectively with developers, review technical deliverables, and perform quality assurance testing.
• Understanding of marketing automation platforms, lead capture processes, and lead routing workflows is considered an advantage.
• Strong analytical skills with the ability to interpret attribution data, performance dashboards, and user behavior metrics to inform strategy.
• Excellent communication and stakeholder management skills, with the ability to work cross-functionally across multiple departments.
• A proactive, growth-oriented mindset combined with adaptability, curiosity, and a passion for continuous learning.

Benefits

• Competitive annual salary ranging from $103,000 to $129,963, based on experience, skills, qualifications, and location.
• Comprehensive healthcare coverage, including medical, dental, and mental health benefits.
• 401(k) retirement plan with employer matching contributions.
• Paid time off and paid sick leave.
• Opportunity to work in a collaborative, innovative, and fast-growing technology environment.
• Exposure to cutting-edge technologies and evolving digital growth strategies.
• Career development opportunities within a culture that values learning, ownership, and professional growth.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1