Regional Marketing Manager – Americas

Who We Are
Kramer is a global leader in professional AV, delivering innovative hardware, software, and cloud-based solutions that power communication, collaboration, and engagement experiences worldwide. Operating in more than 100 countries, Kramer is trusted by enterprises, education, government, and defense organizations.

About the Role
The Regional Marketing Manager – Americas will be responsible for developing and executing the regional marketing strategy across the Americas, supporting business growth, brand awareness, and demand generation.
Reporting directly to the Regional President with a dotted-line reporting relationship to the VP of Marketing, the regional marketing manager will work closely with regional sales teams, corporate marketing, and external partners to deliver impactful marketing initiatives. This is a hands-on role, ideal for a marketing professional who enjoys both strategic planning and day-to-day execution.

Role and Responsibilities

• Develop and execute the annual regional marketing plan in alignment with the company's global marketing strategy and business objectives.
• Work closely with regional sales teams to understand business priorities and develop marketing initiatives that support pipeline growth.
• Plan, coordinate, and execute integrated marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.
• Collaborate with the corporate marketing team to localize and execute global campaigns across the Americas region.
• Manage digital marketing activities, including email marketing, social media, webinars, landing pages, and regional content.
• Coordinate and manage regional events, exhibitions, customer events, and partner marketing activities.
• Support regional public relations activities and collaborate with external agencies, media partners, and industry influencers.
• Create and adapt marketing content, sales enablement materials, presentations, and promotional assets for the regional market.
• Monitor campaign performance, analyze key marketing metrics, and provide recommendations to improve effectiveness, lead generation, and ROI.
• Manage the regional marketing budget and measure ROI.
• Identify market trends, customer needs, and competitive insights to support marketing strategy and business decisions.
• Build strong relationships with internal stakeholders, channel partners, customers, and external vendors to ensure successful execution of marketing initiatives.

Requirements

• Native-level English – required.
• Spanish – an advantage.
• At least 5 years of experience in a regional marketing role within a global B2B organization.
• Experience in technology, ProAV, IT, networking, unified communications, or related industries – an advantage
• Proven experience developing and executing integrated marketing campaigns across digital and offline channels.
• Hands-on experience with marketing technologies, including CRM systems, marketing automation platforms, SEO, SEM, email marketing, and analytics tools.
• Experience supporting demand generation and working closely with sales teams to drive business growth.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and interpersonal skills.
• Self-motivated, proactive, and able to work independently in a fast-paced global environment.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Willingness to travel as needed.