Visual Content Specialist

ROLE SUMMARY

The Visual Strategist & Content Manager owns Mindful Souls' creator content engine end to end — from the first script

idea tied to a hero product, through sourcing and vetting the talent who bring it to life, to the contract, shipment, and

invoice that close out the collaboration. This role sits at the intersection of creative strategy and creator-economy

operations: equal parts copywriter, talent buyer, and program manager. It is the internal owner of every piece of

creator-made Paid Ad content for Mindful Souls across its subscription boxes and single-item product lines.

CORE RESPONSIBILITIES

Creative Strategy & Script Development

• Write scripts and hook concepts tailored to Mindful Souls' current focus products, spanning both subscription

boxes and single-item SKUs.

• Translate active promotions, seasonal moments, and product priorities into creator-ready content angles and

briefs.

• Maintain fluency in current short-form platform trends and hook conventions (TikTok/Meta) so scripts stay

native to what's performing, not dated to what worked last quarter.

Talent Sourcing, Vetting & Pipeline Growth

• Source and onboard 4–7 new creators per month, in addition to maintaining the existing active creator pool for

a total of 8-12 creators per month.

• Vet potential new creators through unpaid/gifted product partnerships to confirm brand alignment before

extending any paid opportunity.

• Graduate top-performing gifted creators into the paid creator database once alignment and content quality are

proven.

• Nurture creator relationships over time to support repeat, high-performing collaborations rather than one-off

content.

• Evaluate and prioritize creators on engagement quality, audience fit, and content-to-conversion potential —

not follower count alone.

Contracts, Negotiation & Rights Management

• Negotiate content deliverables, pricing and usage rights on a per-creator, per-collaboration basis.

• Draft, send, and manage monthly retainer agreements for ongoing creators via PandaDoc (written agreement

via email is also ok with clear consent)

• Structure and defend compensation consistently across flat-fee, commission, and hybrid deal types depending

on creator tier and deliverable scope.

Production Management & Creator Operations

• Create content briefs and brand/content guidelines for every collaboration.

• Manage product shipping, timing, and content delivery ETAs across the full active creator roster.

• Track deliverables against deadlines and follow up to keep the content pipeline moving on schedule.

Budget & Financial Administration

• Manage invoicing and payment processing for all creator partnerships.

• Track budgets spend against the monthly influencer/content budget, keeping actuals at or below plan.

• Report on cost-per-content-piece and cost-per-creator to inform ongoing budget and roster decisionson a

monthly basis,