Senior Lifecycle / CRM Growth Lead (Remote, UK) – Remote Job at Much Better Adventures | Find My Remote

We're a fast-growing B-corp marketplace for active outdoor adventures. We help people find and book the trips that change how they spend their time on the planet, and we direct money to small independent operators, local economies, and conservation work in the places those trips happen. We're at the stage where the lifecycle foundations are in place and the question is now "how do we turn lifecycle into the dominant way this company grows?"

What we're hiring for

We're hiring a Lifecycle Growth Lead to own one of our biggest growth levers: turning the customers who already love what we do into the engine that brings the next wave of customers in. Done well, repeat bookings and referrals can become the dominant way this business grows from here.

It's a creative, hands-on growth role, mostly expressed through email, SMS, WhatsApp, and the in-product moments where customers decide whether to come back, bring a friend, or drift away. You'll set the strategy, ship the work, and have the autonomy to be properly ambitious about what's achievable.

A note on how the role is set up: rather than build out a team of direct reports, you'll be coming in to set up an AI-enabled lifecycle function — designing and building the automations, flows and ways of working. You'll have engineering, design, content and data partners across the business to pull in when needed. We're especially interested in candidates who have already done this kind of setup work in a previous role — built AI meaningfully into their lifecycle workflow, not just used it on the side.

Key responsibilities

What you'll own

You'll own repeat and referral as outcomes, and you'll set the level of ambition. We'd like to be moving these numbers materially. The headline metrics:

Repeat booking rate, by cohort
Referral rate — customers who bring at least one new customer
Signup-to-first-booking conversion
Long-term LTV

How you move them is up to you. We work in fast cycles: lots of small, well-instrumented tests, an honest read on what worked, and a willingness to keep what's working, retire what isn't, and try the next thing. If a test we ran six months ago beats what we're doing now, we'll happily go back to it. We follow the numbers without ego.

What the work looks like:

Designing and shipping journeys across signup, activation, first booking, post-trip, win-back, and referral — across email, SMS, WhatsApp, and in-product, with behaviour-based triggers and segmentation throughout.
Running a continuous experimentation program: segmentation, copy, timing, incentives, mechanics. A/B and multivariate testing where it makes sense. Reporting clearly and honestly on what's moved.
Building and rebuilding the referral mechanic until it compounds. We don't have a fixed view of what this should look like — finding what works is part of the role.
Setting up the AI-enabled side of the function: the automations, flows, prompts and operating model.
Working closely with product, performance marketing, content, and data — pulling in support where it'll help.
Owning the lifecycle dashboard and being the source of truth on the metrics above, working in GA4 and Hex (Hex experience is a plus).
Operating our CRM stack (currently HubSpot) and making the call on when and what to migrate to.

Requirements

You've owned growth-relevant numbers — repeat, referral, activation, retention LTV — at a consumer business, and you can talk in specifics about what you tried, what worked, and what it moved. Likely backgrounds: lifecycle or growth marketing at a marketplace, consumer subscription, fintech, travel, or D2C company that took experimentation seriously. Travel experience is a bonus, not a requirement. At least 5+ years in lifecycle, growth or retention-focused roles.

You'll probably recognise yourself in most of this:

You think in growth loops as much as funnels. Referral and repeat are compounding mechanics to you, not programs to launch and review quarterly.
You're AI-fluent, and you've put it to work. You use LLMs and adjacent tools daily for copy, segmentation, briefs, data, prototyping and one-off scripts. More importantly, You have built automated workflows that removed manual work from a repeatable process, and you can walk us through it.
You're hands-on with lifecycle automation tools (HubSpot, Braze, Klaviyo, Iterable, Customer.io or similar), comfortable with multi-step workflows, event triggers, and customer segments, and you have a view on what's good in the market.
You're comfortable interrogating your own results in GA4, or Hex without waiting on an analyst, looking at funnel performance, cohort retention, campaign response and ROI.
You understand what copy people actually want to read and open, and you have an instinct for the moments in a journey where a small nudge changes the outcome.
You're a clear communicator — comfortable presenting your analysis, translating it into a recommendation, and influencing across product, marketing and data.
You're more energised by shipping ten things and learning from them than by polishing one for six months.
Collaborative and proactive — happy in a very fast-paced, mission-driven environment.

Benefits

The warm fuzzy feeling that comes with knowing you are making a huge difference to small independent businesses, local economies, communities and conservation around the world.
38 days holiday per year (inclusive of public holidays) — to be used when you like.
Competitive compensation aligned with UK market benchmarks and your level of experience.
Flexible hours setup (40 hours p/w for full-time roles) and a fully remote company.
Company-wide, adventurous meet-ups.
Experience what we do: everyone goes on a free trip within their first year.
A £500 annual travel voucher to spend on a trip or trips.
30% employee discount, plus 15% friends and family discount.
Up to 8% matched contribution pension scheme (UK employees only).
Fully comprehensive AXA private healthcare scheme (UK employees only)..
Life Assurance (UK employees only)..
Budget to set up a remote working space and access to co-working spaces.
Supportive maternity and paternity pay: 16 weeks full pay if you're the primary caregiver, 4 weeks full pay if you're the secondary caregiver.

What does the typical interview process look like?

Our hiring process is fully remote, and all interviews are done online. Every application is carefully read by a real member of the team (no AI screening here).

Stage 1: Initial application and screening Q&A.
Stage 2: A "get to know each other" interview, to find out more about your experience and see if we're a good fit (approx 30–45 mins).
Stage 3: A project assignment, plus preparation for a short presentation to be given in the interview.
Stage 4: In-depth interview where we review your assignment and listen to your presentation, with two members of the team (approx 60–90 mins).

Logistics

Remote, UK
Full-time (40 hrs/week)
Core hours 1000–1500 GMT
Salary £60-70k
Preferred start: ASAP

We are an equal opportunities employer and strongly encourage applications from a diverse range of backgrounds and industries. Our flexible working arrangements are designed to support everyone in the team to achieve that important work/life balance in a way that works for their particular circumstances.