Domo BI Analyst at DTC E-commerce Brand (Remote, US-based)

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About Our Clients

Our client is a fast-growing DTC e-commerce company focused on scaling performance marketing through data-driven decision-making. They operate across multiple paid media channels and are building a best-in-class data stack to support aggressive growth. They are looking for a Domo BI Analyst to own the marketing analytics layer and deliver insights that directly impact revenue and efficiency.

Responsibilities

• Build and maintain the “single source of truth” for marketing performance across Meta, Google, TikTok, and other channels
• Track and analyze core KPIs including ROAS, MER, CAC, LTV, AOV, retention, and cohort performance
• Conduct deep-dive analyses to answer critical business questions (e.g., creative performance, channel efficiency, customer quality)
• Partner with marketing and media buying teams to improve attribution visibility and decision-making
• Use Domo (Magic ETL, Beast Mode, SQL) to clean, transform, and model data from Shopify, Klaviyo, and AWS data sources
• Design and build executive-grade dashboards that are intuitive, actionable, and mobile-friendly
• Develop calculated fields and business logic for e-commerce metrics (e.g., contribution margin, blended CAC, MER)
• Ensure data accuracy, consistency, and reliability across all reporting layers
• Act as the bridge between data engineering and business teams, translating requirements into scalable reporting solutions
• Define requirements for new data pipelines and integrations with engineering partners
• Enable stakeholders by training teams on Domo usage, alerts, and self-serve analytics capabilities

Requirements

• 3+ years experience in BI, Data Analytics, or Marketing Analytics, ideally in DTC or e-commerce
• Strong understanding of digital marketing metrics (CAC, LTV, ROAS, MER, CTR, conversion rate)
• Hands-on experience with paid media data (Meta Ads, Google Ads, TikTok Ads)
• Proficiency in Domo (Magic ETL, Beast Mode, dashboarding); certification is a plus
• Strong SQL skills (joins, window functions, data transformation)
• Experience working with Shopify, Klaviyo, and/or data warehouses (Snowflake, BigQuery, Redshift)
• Proven ability to turn data into actionable insights that influence business decisions
• Strong communication skills with the ability to work cross-functionally

Benefits

• Competitive USD salary
• Fully remote work environment
• Opportunity to work with a high-growth DTC brand
• Exposure to advanced marketing analytics and data systems
• Collaborative, fast-paced, and performance-driven team culture