Digital Marketing Specialist

Job Overview

We are seeking a motivated and experienced Digital Marketing Specialist to plan, execute, and optimise digital marketing campaigns across multiple channels. You will be key to growing our online presence and generating quality leads.

Key Responsibilities

• Plan and execute digital marketing campaigns across SEO, PPC, social media, and email
• Manage paid advertising campaigns on Google Ads and Meta Ads
• Create and optimise content for website, blog, and social channels
• Monitor campaign performance and provide regular performance reports
• Conduct keyword research and on-page SEO optimisation
• Collaborate with design and content teams to produce campaign assets
• Stay up to date with digital marketing trends and platform updates

Qualifications and Experience

• 3+ years of experience in digital marketing or a related role
• Hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads
• Strong understanding of SEO and content marketing principles
• Proficiency in Google Analytics 4 and marketing analytics tools
• Experience with email marketing platforms (Mailchimp, HubSpot, Klaviyo)
• Creative thinking with strong copywriting ability
• Ability to manage multiple campaigns simultaneously
• Relevant degree or diploma in Marketing or Digital Media preferred

Salary: R28,000/month | 100% Remote