Head of Marketing Operations (UK/Europe)

Help fix customer-centricity at scale

Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.

Our mission is clear: Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

Head of Marketing Operations

We're looking for someone to join our Marketing team as Head of Marketing Operations, working closely with and reporting to our VP of Marketing as a trusted right hand on the systems and data side of the business. This is a senior individual-contributor role: you'll own the function and its outcomes directly, not manage a team.

As a seasoned marketing operations person, you already understand customer journeys and how to align goals, technology, and outcomes. We're seeking someone excited to build on and grow TheyDo's enterprise marketing go-to-market motion. In this role, you'll continue to push forward TheyDo's automation, alignment, and efficiency, and you'll bring previous experience building the systems, routing, and tooling that enterprise demand gen teams run on, not running demand gen itself.

We are a remote-first company with marketing team members across North America, UK, and Europe. This role is based in Europe, and we're seeking candidates located in the UK or continental Europe for effective collaboration with the team.

What you'll do

This is a role built around owning systems and outcomes, not executing a task list.

Systems you'll build. You'll own the technical infrastructure our marketing motion runs on, from lead prioritization through to attribution.

• Partner with PMM and senior marketing managers to build and maintain nurture programs

• Partner with marketing managers to build, train and optimize programs that support our events, webinars, demand generation and marketing activities

• Build the AI infrastructure that replaces lead scoring: fuse intent, firmographic, and behavioral signals into a self-improving prioritization engine that learns from every nurture and pipeline outcome

• Work with marketing managers on account-based marketing logic for our named enterprise accounts, aligning on targeting and signals

• Maintain marketing attribution as a living system, not a one-off exercise, so pipeline influence and sourced revenue are trustworthy without manual rebuilding for every event or campaign

• Build automation to enable the marketing team's efficiency, including evaluating and piloting AI agents for workflow execution (lead enrichment, data hygiene, reporting) rather than only rules-based automation

• Build and maintain production automation pipelines (n8n or equivalent), covering enrichment, AI-assisted qualification, and RAG/semantic search tooling, that run unattended rather than as proof-of-concept demos

• Ship lightweight internal tools and dashboards that give the team self-serve visibility instead of one-off reports

Data & governance. You'll be the person who ensures our data can be trusted and our automation is accountable.

• Work with the analytics teams to align goals and ensure accurate forecasting and reporting

• Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems, including consent and privacy compliance (GDPR and equivalent)

• Set governance around AI-assisted decisioning: monitor where automation might be producing bad outputs and build in the right checks before results reach Sales or leadership

Cross-functional alignment. You'll be the connective tissue between marketing and the rest of the revenue org.

• Partner with RevOps and Sales to align on goals, metrics, and results

• Partner with RevOps and Finance to help build out the marketing revenue and pipeline model, including budget structure, conversion benchmarks, and expansion/NRR maths

• Manage the relationship with our external development contractor for custom website builds, briefing the work and reviewing output

Strategic partnership. You'll be a trusted right hand to the VP of Marketing and a credible voice with leadership and founders.

• Translate strategy and OKRs into the systems and processes that make them achievable, and surface what the data is really telling us

• Bring well-reasoned, data-backed recommendations to leadership and founders, not just reporting on what happened but making the case for what we should do next

• Bring an unbiased perspective on marketing team activities. Your recommendations should be grounded in what the data actually shows, not in defending any one team's work

• Be a significant presence in the global marketing team, testing ideas and enabling the team to be successful
  

What we're not looking for

We have high expectations for this role, but it's worth pointing out what we are not looking for. This role is strategic on the systems, data, and process side, but it's not creative campaign management, content strategy, or hands-on web development.

• Campaign ideas and content creation are not part of this role; we have content creators and editors

• Paid digital marketing is not part of this role; we use agencies for this

• Hands-on coding, front-end development, or animation work are not part of this role; we use a contractor for custom builds, and you'll manage that relationship rather than doing the work yourself
  

What we're looking for

We have a great team of FTEs and contractors. We're looking for someone to take ownership of the processes, data, and tech stack behind them.

• Experience in hyper-growth SaaS B2B enterprise marketing operations (€10-€100m ARR)

• You're a builder rather than an organizer. You have the skills to build systems and processes yourself rather than outsourcing them, though we'll bring in contractors for specialized project work like custom web builds

• Ability to debug and document your findings, even when new to systems and ambiguity

• 5+ years of working with Marketo and also alternative automation systems

• Admin-level proficiency in Salesforce

• Working knowledge of data warehouses and how to integrate them into marketing systems and decisions

• Familiarity with ABM orchestration tools and how they plug into an enterprise motion

• Comfortable evaluating and piloting AI agents and automation tools within a martech stack; you don't need to be a developer, but you should be curious about where AI can remove manual work and clear-eyed about where it needs guardrails

• Working familiarity with our CMS (Storyblok) sufficient to brief and review contractor work, and enough curiosity to help upskill the wider team on basic content publishing

• Extensive knowledge of Gong and Google Analytics

• An empathetic, motivated, and proactive team player eager to fully own the job

• Ability to prioritize, multitask, and perform effectively in a dynamic, fast-growing environment

• Confidence, motivation to grow, fearlessness to fail, and a relentless drive to enhance processes

What we offer our permanent employees:

💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!

🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility.

🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location.

🌴 Flexible holiday days – We love what we do and equally love taking a break. You'll have a minimum of 25 days of paid holiday per year (pro rata), in addition to public holidays and an extra three days during our annual company-wide winter shutdown in December.

🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career.

🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership.

👪 Paid parental leave - we'll ensure financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover.

👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered.

🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in Spain, Portugal and France.

⚒️ Latest tech & tools - MacBook Air or Pro, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously.

🚀 Continuous growth of our benefits package as we continue to grow in size

To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.

About TheyDo

Our core values are the driving force behind every decision we make.

We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. We ‘Simply to accelerate', cutting through complexity to focus on what truly matters and moving forward with clarity and speed Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process.

TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.

Our commitment to building a diverse and inclusive TheyDo includes making reasonable adjustments to the interview process. If you need any adjustments, please reach out to your Talent Partner.

If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!

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