Paid Acquisition Expert Freelance - Meta & TikTok Ads (M/F)
Context
We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance.
This is a high-impact role:
Paid represents ~80%+ of our marketing investment
Core driver of pipeline and revenue
Multi-market scope: US, FR, IT, ES
👉 We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup.
About Veesion
Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras.
Instead of reviewing footage after losses occur, our system:
Detects suspicious gestures (concealment, consumption, etc.)
Sends real-time alerts with video clips
Enables teams to intervene earlier and deter repeat offenders
👉 Our value is built on:
Visibility → Intervention → Deterrence
Enables teams to intervene earlier and deter repeat offenders
👉 Our value is built on:
Visibility → Intervention → Deterrence
Our ICP (SMB Focus)
We mainly target small to mid-sized retail chains:
Verticals: supermarkets (core), convenience stores, liquor stores, pharmacy (testing)
Size: 110 stores, multi-user environments
Markets: US (primary), FR, IT, ES
Key personas:
Store owners / operators
Multi-store managers
Loss prevention / operations
👉 Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities)
Paid Acquisition at Veesion
Our paid strategy is heavily focused on Meta Ads, with:
Lead generation Meta Lead Forms + Typeform landing pages)
Structured campaigns by:
- Country
- Vertical
- Funnel stage Scale vs Build / testing)
We also:
Use scripted UGC videos (human & AI-generated)
Work with external creative agencies UGC AI production)
Are starting to explore TikTok Ads and potentially other channels
👉 Current priority:
Clean up and rebuild a scalable foundation
Improve performance reliability and testing velocity
Scope of Work
1. Audit & Strategy Challenge
Audit existing Meta campaigns (structure, targeting, performance)
Identify key gaps and inefficiencies
Challenge current setup and propose improvements
2. Campaign Execution & Management
Set up, launch, and manage campaigns Meta primarily)
Ensure:
Clean campaign structure (by country / vertical / funnel)
- Correct budget allocation (scale vs test)
- Optimize campaigns continuously
3. Tracking & Data Reliability
Ensure tracking is:
- Correctly implemented
- Reliable across campaigns
Validate:
- Campaign naming conventions
- Attribution logic
Flag and fix issues proactively
4. Testing & Performance Improvement
Build a structured A/B testing framework
Define hypotheses and test plans
Analyze results and iterate quickly
5. Creative Feedback & Collaboration
Work closely with creative agencies UGC / AI
Provide:
- Clear briefs
- Feedback on scripts and ads
Ensure creatives align with:
- ICP
- Performance goals
- Messaging guidelines (no overselling)
6. Reporting & Communication
Provide clear, concise weekly updates:
- Performance
- Learnings
- Next actions
Flag issues early and proactively
Expected Outcomes
Within the first weeks, we expect:
Clean, structured campaign setup
Reliable tracking and data
Improved execution quality (no basic errors)
Clear testing roadmap
Strong collaboration with creative team
Profile Weʼre Looking For
Must-have
Strong experience with Meta Ads (lead generation)
Proven ability to:
- Structure campaigns at scale
- Run clean tests and optimize performance
Strong attention to detail (no execution errors)
Data-driven mindset
Fluent in English (US campaigns)
Nice-to-have
Experience with TikTok Ads
Experience in multi-market campaigns
Experience with UGC / performance creative
Engagement
3 days/week initially
Potential to reduce to 2 days/week once stabilized
Close collaboration with Growth team (strategy owned internally)
Careers