Paid Search & LSA Consultant

We are looking for an experienced paid search practitioner to audit, restructure, and optimize Google Ads campaigns, Local Service Ads, and lead aggregator programs for a multi-location home services brand. The immediate priority is identifying what is underperforming and correcting it fast. This person will be in the accounts from day one and must be hands-on as you will not have a team supporting you.

Contract Details:

• Rate - $75-80/hr
• Start - ASAP
• Contract - 3 months
• Hours - 40 hrs/week
• Location - Remote, working EST/CST hours

Responsibilities

• Audit current Google Ads account structure across all priority markets — assess quality scores, targeting, bidding strategy, and budget allocation

• Restructure campaigns by market — separate accounts per location with corrected bidding and zip code targeting optimized for growth

• Audit and optimize Local Service Ads across all locations — assess current volume, identify gaps, and build the signals needed to grow LSA lead flow

• Assess how current paid search agency relationships are set up — targets, budget parameters, and working dynamics

• Evaluate Angi, eLocal, and other lead aggregator performance — identify gaps and test additional platforms relevant to the home services category

• Familiarity with ServiceTitan Ads Optimizer a plus — connecting ad spend to booked jobs via ServiceTitan is a priority

• Monitor the impact of AI-driven search changes — Google AI Overviews and Performance Max — and adapt campaigns accordingly

• Report weekly on leads, cost per lead, quality scores, and return on ad spend by location

Qualifications

• 7-10 years hands-on paid search experience

• Deep expertise in Google Ads and Local Service Ads

• Experience managing campaigns across multiple locations or franchise brands with significant budgets

• Familiarity with the home services lead aggregator landscape — Angi, eLocal, and similar platforms

• Familiarity with CRM or field management software integrations that tie paid media performance to revenue (i.e. ServiceTitan, Housecall Pro, etc.)

• Able to begin making meaningful changes in week one

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.